OF RHEA
About
For brands
For shoppers
Building for brands that value craft
A new home for European-made fashion.
Consumers want better products — but they don’t want to spend hours researching them.
Building for brands that value craft
A new home for European-made fashion.
Consumers want better products — but they don’t want to spend hours researching them.
WHAT WE DO
WHAT WE DO
We verify, curate, and elevate.
We verify, curate, and elevate.
Curated.
Every brand is researched, verified, and hand-selected
Transparent.
We tell the stories behind each product — people, process, purpose.
Independent.
We help brands grow without compromising quality or independence.
THE PROBLEM
THE PROBLEM
The system buries craftsmanship
The system buries craftsmanship
We’re building a curated marketplace for European-made fashion and lifestyle brands that value creativity, transparency, and craftsmanship.
We’re building a curated marketplace for European-made fashion and lifestyle brands that value creativity, transparency, and craftsmanship.
01
01
Speed over quality.
Speed over quality.
02
02
No way to prove your standards.
No way to prove your standards.
03
03
Invisible beyond your city.
Invisible beyond your city.
REGULATORY READINESS
REGULATORY READINESS
Three laws. One Platform
Three laws. One Platform
Most brands don’t know yet, Of Rhea is already build around every incoming EU regulation affecting sustainable fashion
Most brands don’t know yet, Of Rhea is already build around every incoming EU regulation affecting sustainable fashion
01
Digital Product Passport
Digital Product Passport
Mandatory traceability for every textile product sold in the EU.
Mandatory traceability for every textile product sold in the EU.
2027
Built into every brand profile from day one.
Built into every brand profile from day one.
02
02
Ban on destroying unsold stock
Ban on destroying unsold stock
Large retailers can no longer destroy returned or unsold textiles.
Large retailers can no longer destroy returned or unsold textiles.
July 2026
Your sample sale channel — ready before the ban.
Your sample sale channel — ready before the ban.
03
Extended Producer Responsibility
Extended Producer Responsibility
Brands accountable for product impact across its full life-cycle.
Brands accountable for product impact across its full life-cycle.
2025–27
Your certifications are your EPR evidence.
Your certifications are your EPR evidence.
OUR TONE
We don’t think shopping sustainably
makes anyone a better person.
We think it should be easier.
No guilt. No lectures. Just better options — finally in one place.
OUR TONE
We don’t think shopping sustainably
makes anyone a better person.
We think it should be easier.
No guilt. No lectures. Just better options — finally in one place.
OUR TONE
We don’t think shopping sustainably
makes anyone a better person.
We think it should be easier.
No guilt. No lectures. Just better options — finally in one place.
FOR SHOPPERS
Fashion worth finding.
No research required. Every brand verified. Every claim backed by evidence. Just shop.
FOR SHOPPERS
Fashion worth finding.
No research required.
Every brand verified.
Every claim backed
by evidence.
Just shop.
Join Early.
Shape the standard.
Join Early.
Shape the standard.
A small group of founding brands. Something real. Your place.
A small group of founding brands. Something real. Your place.
THE FOUNDING BRAND EXPERIENCE
THE FOUNDING BRAND EXPERIENCE
Four steps to your stage.
Four steps to your stage.
01
01
You apply. We review
You apply. We review
Not everyone gets in. That is how trust is built.
Not everyone gets in. That is how trust is built.
02
02
We build your profile together.
We build your profile together.
A trust document - not a template. Built with you.
A trust document - not a template. Built with you.
03
03
You get access to our audience.
You get access to our audience.
Editorial drops. Sample sales. Distribution built for you.
Editorial drops. Sample sales. Distribution built for you.
04
Costumers finally find you.
Costumers finally find you.
One trusted place for the costumers.
One trusted place for the costumers.
APPLY
APPLY
Be one of the first 10 brands on OF RHEA
Be one of the first 10 brands on OF RHEA
Applications reviewed personally.
Applications reviewed personally.
OF RHEA
For brands
For shoppers
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